Our journey began with door-to-door sales of fresh fish. Those early years built strong customer relationships, practical seafood knowledge and a clear understanding of what people value most: consistent quality, fair pricing and reliable service.

In 2001, we established the SHAMI brand and began importing and supplying our own seafood range. Prawns became central to the SHAMI name, including head-on deveined, headless and crumbed options. Today, our range also includes fish, calamari, mussels and crayfish.

As the business grew, we established a Cape Town operations hub supporting sourcing, order preparation, logistics and distribution. Our online store now makes it easier to browse and order seafood.

Convenience remains part of the SHAMI service. For more than 16 years, our cut-and-devein service has helped customers receive prawns that are easier to prepare and cook. We also offer guidance when choosing products and prawn sizes.

Alongside households, SHAMI supplies caterers, restaurants and businesses needing dependable access to quality seafood. Through wholesale partnerships in the Western Cape and Gauteng, SHAMI products also reach customers elsewhere in South Africa.